News18 India further consolidates its lead, reports 14% share in Wk 35
News18 India continues to be the industry leader in Hindi TV News space. As per BARC data (Wk 32 - 35’22, TG: 15+, HSM), News18 India has garnered 14% market share, which is more than the combined market share of ABP and Zee News. As per BARC data, Aaj Tak has acquired 11.8% market share. Whereas, TV9 Bharatvarsh is at number 3 and India TV at number 4 with 11.4% and 11.1% market share respectively.
Zee News has garnered a market share of 6.6%, whereas, ABP has a 6.4% market share Ever since the BARC ratings resumed in March this year, News18 India has been steadily climbing the viewership charts.
The channel has been on the number position for seven weeks now. As per the BARC data for week 35, News18 India reached 9.29 crore viewers, as compared to AajTak’s 7.97 crore viewers. Even on digital, the brand is garnering solid traction with its views across YouTube and other social media platforms increasing steadily.
News18 India has been heavily investing in technology and editorial resources to ensure that its content and presentation remain differentiated and far ahead of the competition.
Karan Abhishek Singh, CEO - Hindi News, Network18 said, “News18 India continues to go from strength to strength. We have a clear content strategy and the teams work hard to deliver on that day in, day out. Some of our recent coverages like on the floods in different parts of the country or the Supertech twin towers’ issue were clearly best in class and have been appreciated across the country. Our network’s strength is reflected through News18 India’s market share which is more than ABP and Zee News combined. We have further widened our lead in the critical Prime Time, we lead almost all time bands and that means better deliveries for all our advertiser partners as well."
In Prime Time on weekdays (Wk 35’22, 1800-2400 hrs, TG: 15+, HSM), News18 India is ranked number one in all individual hourly time-bands. Additionally, News18 India has retained its number one position during 9-10 PM, the most prestigious time band in Hindi News genre where News18 India’s Kishore Ajwani is ahead of India TV’s Rajat Sharma and Aajtak’s Sudhir Chaudhary.
In week 35’22, 2100-2200 hrs, TG: 15+, HSM, News18 India is leading with 15.8% share which is 27% higher than AajTak.