Nickie Scriven leaves Zenith, rumoured to join Dentsu
Zenith CEO Nickie Scriven has left her position at Publicis Groupe. She stated: "It's time to go on the next step in my career." Her next move is yet unknown. Scriven submitted a letter of resignation, and will leave the organisation in September. A replacement will be revealed soon, Publicis informed Mumbrella. Due to the timing of the relocation and the current vacancy for the CEO position, some industry sources suggest that she will move to Dentsu.
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Michael Rebelo, CEO of Publicis Groupe ANZ, said: "Nickie has taken Zenith to new heights in the eight years she has been a part of the Publicis family, playing a crucial role in leading the growth and development of its talented people and best-in-class products while strengthening client relationships and strategic partnerships.TikTok, Subway, Disney, and Kellogg's are just a few of the significant new clients the firm has secured under her leadership. She has established a solid leadership group that will continue to provide clients with business growth through operational excellence, craft and product innovation, and product development. We at Publicis would want to thank Nickie for all of her accomplishments with the Zenith team and wish her well on her upcoming major challenge”.
Scriven continued: "I want to thank Publicis Groupe for all the fantastic possibilities they have given me. The opportunity to lead Zenith as CEO has been an utter joy and pleasure, but after over six years in the position, it's time to move on to the next phase of my professional journey. Additionally, I want to thank everyone who has contributed to making these years so fulfilling, including my amazing Executive Team. I have the utmost pride in what we have accomplished together. I take over control of Zenith to my Executive Team, who are able and outstanding, and I wish the next CEO the best of luck in maintaining the Groupe's and Zenith's pace and growth.”
In the same manner that Dentsu rejected rumours that Scriven would be joining the Japanese holding company, Publicis declined to comment on Scriven's upcoming move. Since arriving as Melbourne MD in 2014 from Australian Super, Scriven has worked for the agency for eight years. After being given a promotion in early 2017, she has been CEO for five and a half years.
Zenith wrested the lucrative Subway advertising account from AKQA Media/Essence in late 2021, closing off a year of expansion for Publicis Groupe. Sue Squillace, CEO of Dentsu Media, announced her departure and is expected to quit the company this month.