Nielsen strengthens it's relations with Google's DBM
Expanded Integration With DoubleClick Bid Manager Allows Global Marketers to Easily Access Nielsen’s Industry-Standard Digital Advertising Measurement
Nielsen has announced that it has expanded its relationship with Google to make Digital Ad Ratings available via Google’s DoubleClick demand-side platform (DSP) internationally. As of today, Digital Ad Ratings is now available via DoubleClick Bid Manager in Australia, Brazil, Canada and the U.K. Digital Ad Ratings has been available in the DoubleClick platform in the U.S. since December 2014.
The expanded integration allows global media buyers and sellers that use DoubleClick Bid Manager as their DSP to enable audience measurement for their online campaigns as part of a seamless workflow. This eliminates the separate steps needed for tagging and enhances the campaign execution experience for DoubleClick Bid Manager clients globally by offering campaign delivery, audience measurement, and reporting in a single place.
Additionally, Nielsen continues to expand Digital Ad Ratings measurement to more markets. The service recently launched in China, Singapore, Indonesia, Philippines, Japan and Mexico, with India, Thailand and Malaysia set for launch in the coming months. By year’s end, Digital Ad Ratings will be available in 16 international markets, which together, cover 95% of global digital advertising spending.
“Digital Ad Ratings continues to grow globally, driven by increased usage, new clients and demand from major advertisers,” said Megan Clarken, EVP of Global Watch Product Leadership, Nielsen. “By making Digital Ad Ratings measurement available through platforms like Google’s DoubleClick, we offer added value, choice and flexibility in how clients access insights to evaluate campaign effectiveness.”
Nielsen’s integration with DoubleClick, both in the U.S. and internationally, currently includes the availability of standard Digital Ad Ratings measurement for video ads on desktops.