Nippo partners with Underdog for its Golden Jubilee year celebrations

Nippo, a name synonymous with batteries in the living memory of almost every citizen in the country has joined hands with Underdog to bring alive its wholesome transformation in its 50th year of existence.

Through the years, it has not only consistently held on to its strong position in batteries, but has also expanded its portfolio through LEDs and a whole lot of electrical products and accessories.

As it approaches this significant milestone, the company is poised to recount its story to a whole new generation of Indians with a smarter identity and a compelling narrative.

Aditya Reddy, Joint MD of Nippo’s holding company Indo National Limited looks forward to the association, as does the COO Muthar Basha.

Mr. Reddy who is determined to grow the business by taking it to fresh horizons says: “It’s always important to have your creative agency on the same page as you are. With Nippo taking giant strides in this landmark year we wanted a partner who wasn’t just supportive but also instinctively understood our business. In Underdog, we found what we were looking for.”

Mr. Basha adds: “Much like Nippo, Underdog has been a quiet performer in the world of brand communication with a rich and diverse experience that straddles across categories. Their work inspires confidence and we are sure we will be able to create many memorable campaigns together.”

Vikram Gaikwad and Vistasp Hodiwala, Co-Founders and CCOs of Underdog were no less ecstatic about the win.

Vikram has this to say: “What makes it truly exciting for us is the fact that this campaign has a lot of legs. We have multiple touchpoints to think about, from carrying forward the vibrant, new packaging to thinking about every aspect of the communication strategy from films to dealer engagement. And we cannot wait to start.”

Vistasp says: “It’s rare these days to get an opportunity to work on a legacy brand such as Nippo which is so determined to reinvent itself for the evolving age. There can’t be a better instance for all of us at Underdog to showcase our strengths and ideation capabilities. How can we not look forward to creating something that’s truly enduring?”

The work on the campaign is underway as we speak and will see the light of the day soon.