Nippo Unveils its Vibrant New Brand Identity

Marking its 50th anniversary, Nippo ignites a new era, captivating a generation of Indians with its fresh identity. Symbolizing dynamic growth, Nippo's expanded portfolio now includes LEDs, torches, mosquito swatters, and electricals alongside its core batteries, solidifying its position as a household name. With this vibrant new identity, Nippo is ready to explore a wide range of new categories and adjacencies.

"Commemorating Nippo's Golden Jubilee, our new brand identity represents an exciting era of growth, reflecting our commitment to evolving consumer needs. We aim for a niche yet consumer-driven approach amidst today's rapid changes. Our focus is on identifying, innovating, and tapping into new opportunities in emerging categories. The new identity represents a significant stride in that direction. says Mr. Aditya Reddy, Joint Managing Director, Indo National Limited.

Prasad BLN, Vice President - Marketing, Indo National Limited, adds, "Nippo has established itself as a formidable force in the battery market, and we have continually expanded our horizons. Our fresh brand identity, coupled with the captivating proposition of "New Nippo for a New You," will drive our consumer narrative in the market. It aims to enthrall our loyal customers and entice new ones to explore our diverse range of categories."

Underdog, a Mumbai-based agency, will partner Nippo's transformation as it celebrates its 50th year. Co-Founders and CCOs of Underdog, Vikram Gaikwad and Vistasp Hodiwala, stated, "Reinventing Nippo for the modern era, the new campaign will transcend a singular medium, allowing us to deliver a comprehensive brand experience."

Muthar Basha, COO, Indo National Limited, summed up the changes brand Nippo is going through, "Our new identity is Trendier, Exciting and Transformative than ever before. It reflects Nippo's ability to be in sync with the vibrant energy of this young nation, ready to embark on an exciting journey of innovation and excellence. That's the new Nippo for you."