Nutella India goes nutty by onboarding Ranveer Singh
Nutella, the original and popular hazelnut cocoa spread brand of Ferrero, one of the world’s leading manufacturers of sweet-packaged products, has signed Bollywood superstarRanveer Singhas its brand endorser for India market.
By coming on board as a brand representative for India, the superstar will promote the Nutella brand across digital and offline marketing channels as well as be an active part of their various campaigns.
Nutella® India made the announcementin collaboration with the pan-India star Ranveer Singh’ssocial pages through an entertainingvideo, where the actor is seen engaging in a rapid-fire round on ‘what comes to my mind when….’ and proclaims his love for the brand. In addition, to celebrate the association and the announcement, Nutella in India is also doing an online limited-edition Nutella jar featuring Ranveer Singh on the label as a giveaway to fans of Nutella and the star. Interestingly, the jar is packaged in a box which when scanned under a curated Instagram AR lens, triggers the actor in an augmented reality avatar on top of the box and is seen delivering a special message on this collaboration.
Speaking on the collaboration, Zoher Kapuswala, Marketing Head, Nutella brands, Ferrero India Pvt Ltd. said, “We are delighted to have Ranveer Singh onboard as our brand endorser for India market. His personality exemplifies energy which is in absolute sync with the brand’s ethos. This, combined with his famous love for Nutella makes this announcement even more exciting for us.Leveraging the actors strong connect with our consumers, we have a lot of exciting engagements lined up withNutella®”
Brand Endorser Ranveer Singh commented, “I am excited to announce my association with Nutella.Nutella has always held a special place in my heart. I’ve been afan ever since I was a child and my love for it has only grown over the years. I am stoked to be part of the Nutella journey in India and help bring alive their vision of makingtasty breakfast and desserts.”
Ranveer Singh will be seen in an exciting campaign for the brand’s famous “World Nutella Day” celebrated all over the world on 5th February for the India market.To celebrate the occasion this year, Nutella® India is inviting fans to ‘Flip the Pancake’. The Bollywood superstar, whose love for Nutella is no secret, will be launching the World Nutella® Day celebrations this year with fans, spreading some cheer and Nutella smiles. The campaign will be launched on the brand’s social pages of Instagram and Facebook as well as YouTube channel @NutellaIndia. Here, fans of Nutella can participate, post videos, and celebrate the day with Ranveer Singh & Nutella and get a chance to win some exclusive gifts.