Nykaa’s Sudipta Paul joins Samsung Electronics

Sudipta Paul has joined Samsung Electronics as the Marketing Lead for the Direct to Consumer Business. Her responsibilities include customer relationship management, marketing management, retail marketing, and digital strategy.

Paul previously worked as the Marketing Communications Manager at Nykaa, overseeing brand marketing for Nykd by Nykaa, Kica, and Gloot. During her tenure, she successfully increased reach and awareness for these brands.

Prior to joining Nykaa, she served as the Assistant Marketing Manager at Aditya Birla Fashion and Retail for over four years. Her role involved managing ATL, BTL, and digital activities for The Collective and Mono Brands. She was responsible for planning and executing digital campaigns for e-commerce and creating targeted micro-campaigns based on trends and customer segments.

Prior to joining ABFRL, she served as Assistant Marketing Manager at Arvind Fashion and Senior Marketing Executive at Future Lifestyle Fashions.

She worked as a Business Executive at GroupM for around three years and had an internship in media planning at Lintas Media Group in the early stages of her career.