Home-grown wins for Masaba, Diipa and Katrina's products

When it comes to picking up the best lip care products, people always like to shop the best. But it is exciting to see how competing with the International brands are our home-grown brands which are getting massive love, getting sold out every now and then! The market is booming but the consumers still wait for their favorites and it looks like our female entrepreneurs Diipa Khosla, Masaba Gupta, and Katrina Kaif are ruling the market, with their successful beauty empire. Finally, after a long wait, the highest-selling lip care products of the biggest brands are back in stock- leading the race is Inde Wild Dewy Lip Treatment by Diipa Khosla which was sold out everywhere, Nimbu Pani by Masaba and KayBeauty Crayons by Katrina Kaif!

Nimbu Pani by Masaba x Nykaa

Masaba by Nykaa is the designer-entrepreneur’s first-ever beauty collection in collaboration with Nykaa. Nimbi Pani, a refreshing shade as the name sounds, was recently restocked after being sold out. Masaba prints in your makeup vanity with these shades of lipsticks specially curated for Indian skin tones- that’s Masaba Gupta’s new lipstick collection for her Masaba by Nykaa range.

Inde Wild DLT by Diipa Khosla

Rooted in Ayurvedistry as it biomimics the benefits of Desi Ghee, this vegan formulation Dewy Lip Treatment, broke the internet and continues to be in high demand with great reviews- a game changer! So much so that Global Indian-Entrepreneur Diipa Khosla’s Inde Wild DLT was sold out everywhere including India and is now back in stock for the second round. With the fantastic reviews incoming, it looks like one needs to grab it now before we miss! Well, with all the success coming in, there is no stopping Diipa! Her brand, Inde Wild is the first home-grown Indian brand to be invited by Sephora US and UK and with Diipa, representing India, globally- we can’t wait for all the global takeover yet again!

KayBeauty Crayon by Katrina Kaif

Much like many accessible products of its kind, KayBeauty Matteinee Lip Crayon by Katrina Kaif has been a great alternative from International brands. If you can wear a lip moisturising cream or regular lip balm under this one, it will work for you. When the crayon was first launched, it stayed in news for getting sold out and ever since then, it has been a go to for the make-up lovers. Katrina Kaif turned her love for make-up into a business venture. Her label Kay Beauty has products for all age groups and skin tones.


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