"OLXtraaa" Campaign Wins Silver at YouTube Works Awards India 2023

OLX Autos, India’s leading player in the pre-owned automobile segment, announced winning the Silver Award in the "Big Screen, Bigger Results" category at the recent YouTube Works Awards in Mumbai.

While OLX Autos digital brand campaigns have been successful in the past, however, this time around, OLX Autos wanted  to  create a more seamless engagement in a multi-device environment, by including the big-screen CTV in the digital media mix. 

Embracing the big screen has not only enhanced OLX Autos’ brand presence, helping it deliver an incremental reach of 88%, but also strengthened the brand’s health, with significant improvement in its consideration scores.

The OLXtraaa campaign comprises multiple films that depict real-life situations in the journey of a used-car seller, in an unconventional way to reiterate OLX Autos’ philosophy of providing ‘xtraaa’ to their customers, in a witty and engaging manner.

Prabhat Kumar, Co-founder, DWAO said, “OLX Autos utilized the immense potential of YouTube's digital media to usher in a transformative era shifting from traditional media to the captivating world of CTV. Throughout their journey, they relentlessly fine-tuned the campaign, ensuring both visibility and peak performance. The main purpose of running CTV ads was to drive the brand call and organic traffic as CTV ads do not contain CTA as such, and hence it helps us reach audiences and create impact”.

Siddharth Agrawal, Head of Marketing at OLX India, expressed, "We are incredibly excited about this acknowledgment from YouTube. Moving to the big screen wasn't merely a platform shift for us; it was a conscious decision to enhance our storytelling and engagement. The 'Big Screen - Big Results' award perfectly captures our strategic approach."