OLX Challenges Gender Roles with its latest Campaign

Celebrating the indomitable spirit of women, OLX, a leading online marketplace, launched a thought-provoking campaign aimed at redefining gender roles.

Titled "Products aur Profession ka koi gender nahi hota hai," the campaign takes a bold stance against entrenched stereotypes by questioning conventional perceptions of women's roles in society

In a series of captivating reels shared on Instagram, OLX confronts viewers with a simple yet powerful message: gender should never dictate one's identity as a driver, biker, or fitness enthusiast.

The concept has been conceptualised by Social Panga, OLX’s creative and digital marketing agency partner.

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Reflecting on the campaign, Siddharth Agrawal, Chief Business Officer at OLX, said, "Diversity, Equity and Inclusion have always been at the heart of OLX's ethos. We've fostered a culture that not only embraces individuality but also leverages diverse perspectives to drive innovation. This campaign is a testament to our commitment to challenging societal norms and promoting inclusivity. Social Panga helped us seamlessly execute this campaign and build a strong narrative to deliver this message.”

Himanshu Arora, Co-Founder of Social Panga, said, “We are delighted to be part of a campaign we truly believe in. We are grateful to OLX for giving us this opportunity and to our team, who did a fantastic job. We at Social Panga firmly believe in the power of women, and it is no surprise that the campaign has received a great response across our audiences.”

Through this groundbreaking collaboration, OLX aspires to spark meaningful conversations and inspire positive societal change, one reel at a time.