ON PURPOSE wins three new accounts in social impact

ON PURPOSE, India’s leading creative communications consultancy focused on social change communications has been appointed as an agency on record for three businesses – The Good Food Institute India (GFI India), ACT and SBI Foundation, following competitive pitches. The wins will see ON PURPOSE execute high visibility campaigns across critical areas of decarbonization of food, venture philanthropy, as well as healthcare, rural development, and empowerment of youth and Persons with Disabilities (PwDs) respectively. The businesses will be managed by the consultancy’s offices in Mumbai and Delhi.

GFI India is the subsidiary of the global organisation that is working in the country to lay the groundwork for the sunrise sector of alternative protein to demonstrate a model for a more secure, sustainable, and just food system in the developing world.

ACT is an Indian non-profit venture philanthropy platform built upon the premise that an entrepreneurial mindset, technology & innovation, and collective action have the power to create meaningful social impact at scale. Their grants are given as seed capital to incubate and accelerate innovations that have demonstrated ability to address some of India’s most complex social needs.

SBI Foundation is the CSR arm of the State Bank Group which works directly and through strategic partnerships with impact-making entities across key focus areas such as empowerment of PwDs, rural development, healthcare, education, sustainability & environment, livelihood & skill development, youth empowerment, promotion of sports, and more.

On signing these ambitious partnerships, Girish Balachandran, Founder and Managing Director at ON PURPOSE, said, “It’s a privilege to partner with organisations doing so much on the decarbonization of food, catalysing social change through venture philanthropy, and rural, PwDs and youth advocacy. Over the years, we’ve realised how communications can and must play a bigger role in bridging inequality in society. Working with these organisations takes us a step closer to achieving our mission to use communications for social change.”

Mansi Virmani, Communications Manager, GFI India, said, “Smart protein is a burgeoning sector in India - but we have a lot to achieve in terms of setting the foundation and leading consumer awareness. We are glad to partner with a purpose-driven consulting firm that works at the intersection of all the issues that smart protein seeks to address: climate change, nutritional and food security, and public health."

Alankrita Khera, Director, Brand & Communications at ACT, “With education, healthcare, climate action, and gender inclusivity as our key areas of focus, we're passionate about fuelling social entrepreneurs who are making it their mission to create social impact at scale for Bharat. Given their exemplary body of work and deep expertise with purpose-led communication, we're proud to have ON PURPOSE as a partner to our vision and a co-founder of social change!”