One Digital Entertainment launches the country’s first ever digital food reality show
In the wake of promoting health along with entertainment, One Digital Entertainment is all set to launch India’s first ever digital food reality show called India’s Digital Chef (IDC). Slated to be a 15 episode series, it will be judged by India’s top acclaimed chefs like Sanjeev Kapoor, Saransh Goila and Amrita Raichand.
Powered by India Gate Brown Rice Weight watchers special and Livpure as the Associate Sponsor, the series aims to reach out to a maximum number of food aficionados in a fun and entertaining style. Food enthusiasts who wish to participate in the show are called out to send in their entries immediately.
After receiving the entries, 16 contestants will be selected to fight for India’s best digital chef’s spot. Post a tough and entertaining competition the judges will select the champion who will win at creating a perfect melange of healthiness with flavours and taste, into some exotic lip-smacking delicacies. The show will go on air by the end of August on all of IDC’s digital platforms.
Speaking on the conceptualising the show, Coo and Co – Founder of One Digital Entertainment, Mr. Gurpreet Singh said, The Internet has become the cornerstone for every contemporary need - in food, music, lifestyle, fashion, technology, and automobile. With the touch of a screen the world turns digital, searching for and consuming a wide array of content in multiple formats. Food, in specific, as a vertical has attracted a lot of online traction among both consumers and creators. With India's Digital Chef we're embarking on a journey to discover and showcase the multitude of unique recipes indigenous to the numerous communities of India. And, by extension, to find India's next hero chef.”
"It’s great to have teamed up with One Digital Entertainment for the hunt of the India's Digital Chef. We are looking for the hidden, talented, creative and the next big Chef of India. The Digital platform is democratic and no better way to give the true chefs a real chance”, said Chef Sanjeev Kapoor on being a judge on the show.
Commenting on the association, Mr. Ayush Gupta, Marketing Head of KRBL said, “We are proud to be associated with India's Digital Chef, a show which is looking for the next big chef through the digital platform which is evolved, health conscious and creative at the same time. In the same way, our "Three Stars of Health"- India Gate Brown Rice Weight Watchers Special, India Gate Brown Basmati Rice Brain Booster and India Gate Quinoa are targeted at these evolved and informed consumers who have good understanding of their nutrition needs and are looking for ways to make these as a part of their daily diet. IDC by One Digital is a wonderful effort in disseminating this message beautifully and we are sure it would create lots of buzz around this niche but important lifestyle space. We are looking forward for a fruitful association with them.”
Director of Marketing, Livpure, Mr. Sushil Matey also commented on their association saying, “For an organisation that strives to make every Indian healthy and ensure purity in their lives, we at Livpure want to reach a wider audience through this show. This is our first salvo in that direction and we are sure the show will do very well.”
Chef Amrita Raichand said, “I am very excited to a part of this show that One Digital Entertainment has conceived. Health and nutrition as a subject is very close to my heart which is why I am exuberant to be able to judge some healthy recipes coming our way and of course find India’s digital chef!”
Chef Saransh Goila who was invited as a guest judge on Masterchef Australia, also said, "I am excited to be a part of India's digital chef because I started my journey through maha challenge 7 years back and 7 years later, I have an opportunity to find young people who are active digitally and whom digital India would want to see. One Digital Entertainment has conceptualised a fantastic show to find the best digital chef and it’s quite an honour to be a part of this journey."
One Digital Entertainment is a leading digital video and content network that specializes in content across Entertainment, Music, Food, Comedy, Fashion and Lifestyle. The network encompasses 1000+ individual creators and 3 billion watched minutes of content every month. The network has successfully delivered amongst India’s first of its kind digital format shows like Hitched which was a web series around the wedding of India’s youth icon Rannvijay, Spice Traveller with Chef Saransh Goila, India’s Digital Superstar, Life Sahi Hai, Hip Hop Highway and many others.