OneInsure’s digital films will make all policyholders laugh & cry at once

In its newly launched set of three digital films, this insurance distributor promises to provide the best customer experience to every policyholder. The three videos consist of relatable problems faced by every policy buyer from the start of their journey trying to understand and pick a policy that suits an individual’s profile till the end of the policy term including claims during the policy period. The distributor strongly feels the cheapest may not be the best for a particular customer.

Partnering with Django Digital, an integrated digital solutions provider, OneInsure launched three digital video ads - Invisible Man, Speed Reader, and Turkish Tussle. Communicating a subject as critical as insurance that strives on trust, the brand has managed to convey its message thoughtfully, while also adding a touch of humour and entertainment in these videos. 

OneInsure guarantees a big laugh along with an element of relatability to all the viewers of the ad films: 

1. Invisible Man:

(The Film shows a hapless customer trying to get his policy serviced through an Insurance team. His frustration and antics to get his questions answered only increase in intensity as the employees refuse to acknowledge him. This usually happens due to a very large number of policies issued and huge through-put. Eventually, the ‘invisible man’ gives up trying to be seen. On the other hand, with OneInsure, help is only a call away before and after people buy a policy.)

2. Speed Reader: 

Insurance jargon can seem complicated and overwhelming, While everyone can thoroughly go through insurance terms and conditions, not many truly understand them. The film has a ‘Speed Reader’ going through hundreds of pages of insurance T&C, proudly. But then the realisation that he’s actually understood nothing, dawns on him. Thankfully, OneInsure simplifies insurance for customers so that they can choose a policy that works for them.

3. Turkish Tussle:

People make insurance claims during times of distress. Having to go through a complicated claim process then is the last thing people want. The film shows a customer trying to get her hands on an ice cream cone. But, the ice cream vendor engages her in a ‘Turkish Tussle’ to the point of her giving up completely. OneInsure streamlines the claim process and helps customers get what they rightfully deserve, stress-free. 

Mr. Ajay Bansal, Co-Founder and CEO of Robinhood Insurance Broker Private Limited, said “Through these videos, we wanted to set the brand ethos straight - For OneInsure, customers are Second to None. All three films are strategically planned to touch upon problems that policyholders face on a daily basis. OneInsure understands the customer sentiments and we’re here to provide an effective solution, guiding our customers to get maximum benefits as they rightfully deserve.” 

Siddhesh Parelkar, Group Copy Head at Django Digital, said “The challenge for us was to portray an inherently serious subject like insurance in a light-hearted manner. Eventually, after long brainstorms and with insights received from the brand team, we decided to focus on these three relatable customer issues and how OneInsure ensures solutions for all of these and more.”