Option Designs appoints Mayank Gaur as New Creative Director

Option Designs, a top digital marketing firm, is excited to announce the hiring of Mayank Gaur as its new creative director. With more than three decades of experience in the advertising sector, Mayank brings to the company a wealth of knowledge and a successful track record.

1985 saw the start of Mayank Gaur's illustrious career as a copywriter, and he advanced quickly to become a creative director. He made the decision to start over as a freelance consultant in 1995, focusing on brand campaigns, creative strategy, movies, audio/video productions, and new business pitches. Mayank has worked as a brand consultant for a variety of clients over the years, producing outstanding outcomes and developing memorable campaigns.

Mayank Gaur has successfully carried out numerous high-profile campaigns in numerous industries over the course of his career. His notable undertakings include:

• JK Cement and JK Wall Putty: Mayank led the development of impactful TV and radio campaigns, including memorable properties like ‘Chhutkau Painter’ and ‘Phodu aur Jodu’ with cricket legend Virender Sehwag. The wall putty campaign won a gold award in the Asia-Pacific CEF Awards 2016, while the JK Super Cement and JK Primaxx campaigns received silver and bronze awards in the International Summit Creative Awards 2018.

• GAIL CSR: Mayank's creative expertise contributed to winning a Silver award in the Summit International Awards 2015 for the GAIL CSR campaign.

• Dazzelite Solitaires: Mayank played a pivotal role in the complete brand building of Dazzelite Solitaires, the world's whitest moissanite.

• Arunachal Pradesh Tourism: Mayank's poster campaign for Arunachal Pradesh Tourism received the prestigious DAC Gold in 2014.

• Incredible India: Mayank contributed to the global winter press campaign for Incredible India from 2010 to 2012.

• Sarovar Hotels & Resorts: Mayank spearheaded several successful brand campaigns for Sarovar Hotels & Resorts.

• Denver men's deodorant: Mayank created a compelling TV commercial featuring Saif Ali Khan for Denver men's deodorant.

• Vanishing Wilds: Mayank collaborated on the creation of a stunning boutique coffee table book on wildlife, showcasing the best of Akash Das' work from India and Africa.

• Bonsoir: Mayank launched and continues to build the menswear brand Bonsoir.

Mayank also boasts a strong portfolio of more than 100 corporate films, social media campaigns, and audiovisual productions for well-known companies like Coke, Maruti, Tupperware, JK Cement, Rajasthan - Fashion for Development, Grohe, and Noida.

Jaspreet Singh, the Co-Founder and National Creative Director of Option Designs, states, “Mayank Gaur’s extensive experience and track record of successful campaign creation make him an invaluable asset to the agency, and we are beyond thrilled to have him joining our team.” With the addition of Mayank as Creative Director, Option Digital is prepared to strengthen its creative capabilities and offer its clients even more effective digital marketing solutions. 

Mayank is all set to join the team at Option Designs and is excited to begin this new chapter in his professional life. He stated, “I believe that every brand has a unique story to tell, and my mission is to amplify their voices through captivating visuals and compelling narratives. Together with the visionaries at Option Designs, I hope to push the limits of imagination to produce extraordinary experiences that captivate audiences and leave a lasting impression. Let us begin this creative journey where concepts become masterpieces and the mundane becomes extraordinary.”