Haldiram's launches #MilnekaMeethaBahana campaign

Option Designs, a purpose driven agency specializing in creating brand communications on the occasion of Holi, curated Haldiram’s campaign promoting “Milne Ka Meetha Bahana.” Recognising the loss of enthusiasm among the masses owing to social distancing norms, the campaign aimed to recreate the festival fervour by bringing family and friends together.  

The campaign started on 23rd March and took an integrated communication route undertaking the OOH platforms in Delhi and Agra. Intensive in store branding, print ads in newspaper and visibility in social media handles conveyed the message to keep up the festive spirit and celebrate Holi with precautions.

The entire campaign #MilneKaMeethaBahana was conceptualized and implemented by Option Designs. On the occasion, Rahul Gandhi, the Co-Founder of Option Designs said, “Keeping in mind the enthusiasm of Holi, we wanted to create a campaign where people could stay connected through the channel of Haldiram’s and it became a source of encouragement for people to meet and greet their family and friends on Holi.”

“Milne Ka Meetha Bahana” also promoted Haldiram’s Gujiyas & Thandai. The confectionery was a medium to spread sweetness among people. This also evaded the confusion of choosing between the Gujiyas & Thandai for the sweet tooth lovers. Both the confectioneries were ordered by customers with great enthusiasm. 

As a result, the campaign created impact on many social media influencers like Nikita Varma, Mr. Ranawat and Shivangi Goel, who endorsed the campaign by relishing Haldiram’s Gujiyas & Thandai on the occasion.