Organic baby care brand Alter unveils its first campaign with Dia Mirza

20 billion worth of disposable diapers are thrown into landfills each year.  Allter, India’s first sustainable baby hygiene brand is an impact-oriented brand that helps, build &  support the community it thrives in. The brand takes immense pride in it’s efforts to inculcate  inclusivity and is dedicated to extending it to the planet as well. Allter is committed, to developing,  sustainable eco-friendly and organic baby hygiene products. Their mission is to help parents give  their children a green start to life with their sustainable range of earth-friendly products. 

Allter, India's premier sustainable and certified rash-free baby care brand, is enthralled to launch  their latest campaign ‘Every Mother is a protector’, in association with Dia Mirza, as a strategic  investor and brand ambassador. The campaign celebrates the journey of motherhood. Allter's range  of soft, chemical-free, earth-friendly, organic bamboo diapers and baby wipes are gentle on baby skin  and as a protective mother and a passionate climate champion, Dia resonates with this eco-sensitive  message. With this campaign, Allter aims to be the go-to brand for all mothers who prioritise their  baby's safety and well-being.  

Dia Mirza, UN Environment Goodwill Ambassador, shares, "As a mother, I wanted my baby’s journey  to be earth-friendly and safe for his health. Even before Avyaan was born, I spent a long time looking  for a plastic-neutral, safe product and upon research found that most diapers contain a plethora of  harsh chemicals that take centuries to decompose. It was a sense of great satisfaction when the first  diaper I used on my baby was an Allter diaper!” Dia, a well-known environmentalist and also an eco investor supports the notion of inspiring more people to recognise the significance of using natural  resources to create a healthy planet and a healthier world for future generations. ‘It's time for  mankind to exercise greater financial restraint when making purchases—not just for basic  requirements and necessities, but also for investments’, said the sustainable enthusiast. Sustainable  lifestyles have not yet been widely adopted by the nation because of ignorance about the benefits of  sustainable living. In this journey towards a sustainable world, Allter alongside Dia Mirza, aspires to  create a greener environment for the generations to come.  

Surbhi Bafna Gupta and Arnav Gupta, the co-founders of Allter, say, "As young parents and co founders of Allter, we know first-hand the importance of choosing top-notch products for our precious  little ones. When we realised the monumental gap in the baby care industry back in 2020, we took it  upon ourselves to address the issues that modern parents faced. Parents are becoming more mindful  of the ingredients they use for their babies and demand clean, chemical-free, and safe alternatives.  Here at Allter, we're all about providing unbeatable quality products that parents can trust." Speaking about the strategic partnership, they further add, “Bringing Dia on board as a strategic  investor and brand ambassador perfectly aligned with Allter's mission to mainstream sustainability.  For us, it is all about revolutionising baby care in ways that have never been imagined before. The  baby care industry has not seen any significant innovations in the last two decades, and we are  determined to shake things up and bring about real change. We intend to expand our product line to  other baby care categories in association with Dia very soon."