Orient Bell Ltd., launches campaign 'hote bathrooms ke bade solutions'
Orient Bell Limited, one of the largest manufacturers of ceramic and vitrified tiles in the country has launched an all new marketing campaign called ‘Chote bathrooms ke bade solutions’ i.e. big solutions for small bathrooms.
In a real estate environment of increasing property prices, homeowners often end up compromising on the size of their homes. The bathroom, which is typically the smallest room in a house is often further ignored and receives the least attention, both from a planning and design perspective. Within this context, Orient Bell Limited’s campaign highlights space efficient solutions for small bathrooms with their extensive tile range and expert solutions that help any space look visually larger without increasing its actual size. A very easy to implement solution to an often overlooked problem.
With their brand new digital campaign, Orient Bell Limited has taken a relatable yet humorous approach to an often neglected problem and ambition for homeowners. In the current cramped real estate environment, first time and middle class homeowners tend to drive the demand for compact and convenient homes. In such a scenario, Orient Bell Limited concluded that home sizes are not keeping up with people’s aspirations and people are constantly faced with the dilemma of how to make their bathrooms, which often are the smallest room of the house, look more spacious.
A series of 20 second videos highlights the protagonist in various every day scenarios while showcasing how often bathrooms get ignored during home renovation decisions. Given that bathrooms allow for both functional and aesthetic experiences, the campaign highlights Orient Bell Limited as a dedicated solution provider to this problem, with a range of solutions, and an expert team just a missed call away. The campaign on ‘Chote bathroom ke bade solutions’ recognizes the need of customers for spacious bathroom solutions and endeavors to provide them with a sense of satisfaction that even a small bathroom can look beautiful and spacious across homes of all formats and sizes.
This campaign will have a 360° reach and has been launched across cities via digital and social media platforms, to be followed by retail, print, and outdoor media as well. It will further be supported by on ground surveys and activations for additional data points to better reach out and engage with target audiences in key cities across the country.
Speaking on the launch of the campaign, Mr. Alok Agarwal, Chief Marketing Officer of Orient Bell Limited said, “The idea for this campaign was to bring light to a problem that middle class homeowners face which is that they often ignore their bathrooms when it comes to tile solutions, and are faced with the predicament of trying to make it look bigger. We feel that through our tile and expert solutions we can help them overcome this problem. Through this campaign our aim is to reach out to all touch points in the country and cement our position as an industry leader and be the go to choice for consumers for their tiling needs to bring their dream bathrooms to life.”
Creative Agency: Foxymoron
Duration: 20 seconds
Language: Hindi and English
The campaign went live on 9 January, 2019