Outbrain partners with Times Internet; to power content discovery in India

Outbrain, the world’s leading online content discovery platform, has signed a multi-year strategic partnership agreement with Times Internet Ltd, one of the world’s leading news publishers. The partnership not only confirms Outbrain as the leader in content discovery in India and Southeast Asia but also advances Times Internet's native content strategy that the group has pioneered for many years.

Outbrain's Engage, which is a platform that helps publishers deliver the best, most personalized content recommendations to their audiences, will be used across desktop, tablet and mobile devices on all of the Times Internet's web properties including Times of India, Economic Times and India Times, a reach of over a billion monthly readers.

"At Times Internet, we have always strived to bring our reader what they wanted. We are delighted to announce TIL's association with Outbrain, to fortify the values which we stand for. Outbrain’s proven technology places the right content in front of the right people at the right time enriching the users’ content experience,” says Satyan Gajwani, CEO Times Internet.

"Outbrain’s mission is to help people discover the most interesting, relevant and trusted content wherever they are and so this deal is a major milestone. Our deep partnership with Times Internet showcases the full capability of our innovative technology which firmly demonstrates to the Indian publisher and media market that Content Marketing is here to stay. We are looking forward to working with Satyan and his team to grow this new space very quickly in India," said Anthony Hearne, Regional Director, Outbrain.

Outbrain Engage serves Times Internet viewers with the most interesting and personalized content recommendations possible.