Over 7 lac children battled it out in Zapak's "Paddle Pop Gaming League'10'

Kwality Walls successfully concluded the third edition of Paddle Pop Gaming League with Western Warriors from Mumbai as its winners. The grand finale organized by Zapak, as the execution partner took place in Mumbai where the top 20 finalists battled it out to win the "Paddle Pop Gaming League 2010'.

Vinayak Sengupta, Aditya Sharma, Karan Agrawal, Aryan Bansal and Ameya Sankhala from Mumbai represented Western Warriors in the "Paddle Pop Gaming League 2010'. Northern Ninjas came in a close second and were crowned as the runner ups.

Paddle Pop Gaming League is a unique children's gaming property that draws on the excitement & thrills of Online Gaming to build a competitive platform for the tech savvy children of today. Paddle Pop is a very popular brand of ice candies for kids. It is a part of Kwality Wall's from the house of Hindustan Unilever.

Paddle Pop Gaming League 2010 scaled great heights in its 3rd edition by establishing itself as "India's Largest Online Gaming Championship for Children' by having 7 lakh children in the age group 8-14 yrs participate from across 22 cities & towns of India to form 4 regional teams - Northern Ninjas, Southern Samurais, Eastern Emperors, and Western Warriors.

Kombatei was the theme for the 2010 edition of PPGL, which saw the Paddle Pop Lion take on Shadow Master and his new allies by undergoing Shaolin Kung Fu training to learn new combat skills. Children played 3 Paddle pop Kombatei based games ' Punch Out, Ninja Secrets and Fast Faster Fastest in the first phase of Online Preliminaries hosted on www.paddlepop.in . Participating children played through 4 zones to qualify for the second phase of Intra Zonal Finals. 1100 children played the Intra Zonal Finals on the 30th & 31st of October on the popular online racing game ' Crazy Kart. 20 Winners (5 from each Zone) emerged as the finalists.

After having received an over-whelming response for 3 years consecutively, Paddle Pop Gaming League has established itself as the premier gaming tournament that children from across India look forward to.

The winning Team won the title of the Paddle Pop Gaming League Champion 2010 and additionally got a chance to be on National Television. Winners received Sony PSPs, I Pod Shuffles, Gaming Consoles from Mitashi & Gaming Hampers from Zapak Games.

Commenting on this Punit Misra, General Manager, Kwality Walls said, "Paddle Pop is a brand for kids from the Kwality Wall's portfolio. It consists of an attractive range of ice candies for kids. The essence of the Paddle Pop brand is kid's fun, play and adventure. Today, online gaming is a major attraction for kids, and a key component for their world of fun and adventure. So, we thought of doing something in the gaming space. Hence, the idea of hosting the Paddle Pop Gaming League (PPGL) with Zapak. This is the third edition of PPGL and we have had an overwhelming response. 7 Lakh participants this year versus 1.61 Lakh in 2009.I would like to thank all the participants for this. Looking forward to more successful gaming leagues next year and beyond".

"Gaming is synonymous with children and Zapak together with Kwality Walls is trying to boost the gaming culture amongst kids in the country. Not only did we get a tremendous response from all over the country but it's the support also of today's tech savvy generation which helps us bring more innovative styles of online entertainment. Paddle Pop Gaming League has had 3 successful editions so far which proves the fact that it has been well accepted by children. We look forward to offering much more excitement to them year on year with Paddle Pop Gaming League." said Rakesh Rao, Business Head ' Consumer Activation, Zapak Digital Entertainment Ltd.