Oye! 104.8 FM all set to go visual with its new TVC!

Filmi radio station Oye! 104.8 FM is all set to go visual with the release of new television commercials. Oye! 104.8 FM, the only radio station dedicated to Bollywood content, has collaborated with renowned Bollywood director Pradeep Sarkar to create TVC's that highlight the filminess of everyday life in India.

Over the past one year, Oye! 104.8 FM has become known for being the most unabashedly Filmi radio station, focusing on delivering packaged entertainment instead of just talk.

"Khas Peshkash " is just a peek at what our station has to offer listeners," Oye! 104.8 FM's National Programming Head Vehrnon Ibrahim said. "In India, life is very filmy and our effort is to help listeners see life through that lens. We are like Filmi goggles for our listeners. It makes life a lot more interesting."