OMD India bags the Digital Media mandate for McDonald's

OMD India has bagged the digital media account for McDonaldŸs. OMD IndiaŸs scope of work for the worldŸs largest quick service restaurant chain includes media strategy, media buying and planning across all digital and interactive channels.

Commenting on the win, Rajdeep Chatterjee, Head of Marketing, McDonaldŸs India (North & East) said, "OMD IndiaŸs digital prowess impressed us. Their domain knowledge, innovative thinking and usage of tools and resources deployed made it easy for us to take a decision in their favor. Though these are our first steps in the digital space, in India, but having a partner like OMD inspires confidence that these would be sure footed."

He further added, žNow we feel confident of taking giants strides in the digital space through this relationship, and look forward to initiatives that would help the brand connect with its stakeholders.Ÿ

"McDonaldŸs is a treasured brand and respected OMD client across the globe and it is with great pleasure that I welcome this partnership in India. Our team here is looking forward to working on the account and enthused to deliver the best possible solutions to drive McDonaldŸs short and long term brand objectives in India with added value. OMD IndiaŸs digital services segment is in expansion mode and the addition of McDonaldŸs will strengthen our client portfolio," said Jasmin Sohrabji, CEO, OMD India

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