P Mark Mustard Oil launches its latest TVC to hit the festive season

P Mark front runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

In the latest TVC, the brand redefines the food aroma while cooking. It shows how a traditional music protagonist played by Boman Irani gets carried away by the aroma of food cooked in P Mark mustard oil. Cooking in P Mark mustard oil tantalizes the all the organs especially the nose and the taste buds and also assures good health

Targeted towards the people who love eating and are conscious about the cooking oil, P Mark mustard oil is a perfect solution as a cooking oil in the healthiest manner.  

Speaking about the new campaign Mr. Vivek Puri, MD, Puri Oil Mills said, “P Mark Mustard Oil comes with a heritage and a goodwill especially across North India. Our aim is to offer our customers a premium and authentic cooking oil that is being used in their house by their grandmother and mother. The generation today is very conscious of what they eat. There is no better oil than Mustard oil when it comes to Indian cooking. Not only cooking, Mustard oil is also one of the most effective oil if used as a medicine as proved by Ayurvedic experts. This TVC is very special for us as Kayoze Irani, Boman’s son has directed Boman. It strengthens our belief that cooking habits are passed from one generation other.”

Also our decision to have Boman as our brand ambassador has proved to be one of the best decisions as no one can define our brand better than him’’ adds Puri.

On the association the brand ambassador, Boman Irani said, I am very proud to be associated with a brand like Puri Oil Mills Limited. It is a brand which has a legacy of last three generations. I have grown up listening to my grandmother say that love that comes straight from heart makes food tastier and when it comes to the heart I only trust P Mark Mustard Oil.”

Scheduled to air across leading second week of October 2016, the ad campaign is conceptualised and directed by Kayoze Irani and production house is White Script. The campaign will roll out across cities in a combination of print and TV commercials, outdoor innovation for mall advertising and will also exhibit the use of new media and interactive sampling.

Link of the TVC - https://www.youtube.com/watch?v=c92qnXceVXg&feature=youtu.be