Paper Boat takes people on a nostalgic journey with the Indian Railway

Paper Boat has carved a niche for itself, not just with its products, but soul-stirring films that tug at the heart and transports one back to innocence of simpler times – childhood. A large part of our memories of childhood include family and friends, fun and mischief – but silently forming the background, are also unacknowledged institutions that played perfect hosts to those moments we cherish for a lifetime. 

Paper Boat’s latest film is a tribute to one of the country’s greatest, oldest and most majestic institutions, which first taught us that the thrill of travel is in the journey, the destination was incidental. 

Parvesh Debuka, Marketing Head, Hector Beverages, elaborated, “At Paper Boat, we believe to be protectors of timeless recipes. The films we create find resonance in people across age, class and any other barriers. This time, we are paying a unique tribute to one such institution that carried us wherever we wanted to go – the Indian Railways. The very mention of a train journey evokes a thousand memories. The hoot of a train, the shudder of the engine, the song of the tracks, the lull of the rhythm and the games played in compartments. At Paper Boat, we are happy to celebrate the legacy of unsung heroes who first stirred the ache of wanderlust in most of us and with whom we have our fondest vacation memories, the Indian Railways.” 

Paper Boat continues to use the glorious soundtrack from ‘Malgudi Days’ in yet another rendition that is guaranteed to mesmerise. 

Executive Creative Director Rajesh Ramaswamy, Lowe Lintas, the agency behind the campaign, added here, “Every project on Paper Boat always starts with a thought that comes straight from the heart. So, train journeys and the memories associated with them connected us all. And it’s so universal. So we made a tribute to the trains for giving us such beautiful memories. And yes, we got a director on board who had the same love for it!” 

Relive your train journeys by viewing ours here:
https://youtu.be/B3mgkHhn2x0

Film credits: 

Creative Agency: Lowe Lintas, Bangalore

Chief Creative Officer: Arun Iyer

Executive Director: Rajesh Ramaswamy

Creative Copy: Indrasish Mukherjee, Pradhumn Acholia

Creative Art: Rexena Devraj, Joann Joseph 

Account Management Head: Hari Krishnan

Account Management team: Sonali Khanna, Smrithi Ramanujam, Rhea Bharat Budhiraja

Planning: Subramanyeswar S, Nikita Shah

Production house: Black Box Films

Director: Krishnakumar R