From the first time he heard her say “papa”, to the times she holdshis hand, from talking about her boyfriend to dealing with her mood swings, a father is alwaysthere for his daughterand every moment is special. Paree, a home grown feminine hygiene brand has always taken an honest & progressive approach towards menstruation and this Father’s Day, they have once again brought this to the fore through the lens of a father daughter relationship

 This Father’s Day, Paree will unveil a new digital film that celebrates the unconditional love and bond that a father and daughter share. #PapaKiParee focuses on the role of a father in understanding her daughter’s needs and prioritising to make her comfortable when she’s suffering from cramps. The video captures the true sentiments of a concerned father having a candid conversation with his daughter during her periods and understanding the physical and mental discomfort of heavy flow, cramps and PMS she endures. It beautifully portrays how a father cherishes his daughter and always puts his daughter's happiness and needs first. When he finds her in discomfort, he quickly pampersher with love and food, while she turns to Paree’sHeavy Flo Champion for a quick3-second absorption as asolution from the brand that is always there when she needs, like her father. Link to the video by Paree - #PapaKiParee

 Sahil Dharia - CEO & Founder, Paree proudlyshares, “I have seen that fathers are extra sensitive & caring of their daughters. Daddy’s little girl gets away with many things including ordering her papa around the kitchen which a son dare not! This fun and lively #PapaKiParee video showcases the beautiful relationship between father and daughter. At Paree, our purpose is to celebrate relationships & moments where ‘She’ is put first.”

 The video shows a family with acclaimed actor, Nitish Pandey playing the character of a father who is involved in every aspect of his daughter’s life and can comfortably chat with her on anything; be it her periods or her boyfriend. Alongside noted actress, Anjali Barot plays the role of a daughter, a progressivegirl-next-door who knows what works best for her in the time of need.

 Paree,a homegrown sanitary napkin brand has invariably been ahead of the curve as a pioneer on women’s hygiene. Over the years, Paree has been progressive in its outlook by introducing its innovative line of products and becoming India’s only brand with 3 seconds absorption technology. During COVID, the brand has taken path breaking initiativesto address the real issues of women during menstruation. From its #SheFirst #PadsAreEssential campaign during the lockdown, to announcinga landmark Period Leave policy for all its female employees, Paree is keeping it real by taking a progressive approach to voice real issues like inaccessibility to pads during lockdown, physical and mental discomfort like period cramps and PMS, and have once again championed this through #PapaKiParee video by normalising the period talks.

 By upholding the wellbeing of Indian women across the country and within their organization too, Paree aims to emerge as a brand that women can trust.

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