Parle Hide & Seek's Unique Valentine's Day Digital Campaign
Love is in the air, but we all know how awkward those first instances of approaching that special someone can get. The brand objective being awareness, engagement and salience around Valentine’s Day, Parle Hide & Seek; Seek decides to build around helping their users get those special conversations started. With the TG being 13 to 21 year olds - this is young, innocent love where for many it could be the 1st time even asking someone out. They need help and Parle Hide & Seek is all set to be their wingman this Valentine’s Day.
Launching with 2 DVCs that set the context, Parle Hide & Seek; Seek created a bunch of cute GIFs that lovers can use as conversation starters to spark up their puppy love before Valentine’s Day. Afterall, you don’t hide from the one you seek. The GIFs are also optimized to appear within Whatsapp and Instagram GIF searches making them easily available for everyone to use. If you’re looking for them, simply type "seekdonthide"