Pathfinder Publishing launches a new title "Competition 360"

Talking about the new launch, Peri told Adgully, "This magazine will have all information that would be helpful for job-seekers. Right from giving information of opportunities to hand holding them to get that right job, we will cover everything. This magazine would not be restricted to Public sector jobs alone, like the other magazines."

The magazine is priced at Rs 50 and will cater to a category of readers in the age group of 22-27 year old, is job seeker with a maximum experience of 5 years.

"The need to fill in the information gap for the greatest need of most Indians- Jobs is what prompted us to come up with Competition 360," Peri adds.

The magazine will be distributed across 8000 outlets in India. Sharing his vision for the new launch, Peri says, "The vision is to help a million youth get their desired job." The initial print run of the magazine will be around 1,10,000 copies.

Careers360, launched in 2009, is targeted at the young readers in the age group of 17-35 years. Later the magazine was launched in Hindi and sells around 150,000 copies. It is reportedly believed that over time the latest launch may also have a Hindi version of it. | By Prabha Hegde [prabha(at)adgully.com]