Patrika Group gearing up for its upcoming 'Jaipur Shopping Festival'

Launched in 2012, on the initiative of Rajasthan Patrika with International Fairs & Festivals Pvt. Ltd., Jaipur Shopping Festival (JSF) aims to reposition the pink city Jaipur from the marketers point of view.

Jaipur Shopping Festival is a massive platform that facilitates the unified efforts of all the business associations, vypaar mandal, corporate and citizen of Jaipur to establish the brand – Jaipur. The festival synergizes various socio-cultural elements of the city to work as economic drivers to make a larger impact, benefitting all – consumers, retailers, advertisers, sponsors, organizers, government & masses. The joy of shopping and so much more makes the JSF brand tick, boosting the market and earning valuable points in brand recall.

The Jaipur Shopping Festival (JSF) 2013 shall commence from Navratra and go right up till Diwali, with a series of activities, deals, city-wide campaigns, promotions, bargains, decoration and much more. In addition to bargains and promotions and popular attractions such as lucky draws, the 2013 edition of the festival will feature a host of new events, celebrity visits and wonderful surprises that visitors can look forward to. More than just an event name, and tangible features, the JSF brand represents many intangible aspects: a collection of feelings and perceptions about family time, lifestyle, status, culture, huge connect at various levels. Strategic tie ups with major bazaars and malls of Jaipur under JSF umbrella shall create integrated marketing opportunities for the clients.

Besides shopping, winning, branding & décor, JSF brings a parade of events. The events lifts up festive experiences, separate events have been designed keeping separate TG in Mind.

Saurabh Bhandari, National Head (Corporate) said “Over the years JSF is poised to position the Pink City not just as a tourist destination, but a city that offers great shopping experience and offers unmatched proposition to shoppers & sellers, with enormous touch points including promotion through print, outdoor, direct, electronic, radio, social media, viral marketing, website, activations, etc. The idea will create a platform that shall benefit all who associate with the initiative, as it synergizes efforts of various marketers to produce the desired boost to market in the season time.”

Jaipur Shopping Festival, the first edition of it, transformed the city into a mega centre for shopping & entertainment. Lacs of residents & visitors took home memorable moments of 30-days shopping bonanza. People scoured the participating bazaars & malls to grab the best offers possible bazaars & retail stores in Jaipur were flooded with shoppers trying to make most of the shopping bonanza, giving a big push to retail business. The magnet to draw crowd has certainly been no. of lucky draw which have succeeded in creating happy stories across the city. The valued partnership with sponsors & organizers added a prestigious bounty of winnings to the festival’s draw offering. Prizes in a great quantum were drawn including: Honda Brio, Maruti Alto, Tata Nano, Yamaha Scooters, hundreds of mobiles & tablets. Thousands of retail outlets offered bargains, special offers and discounts. The whole city remained decked up in décor & lights.