PEPSI IPL 2013 hits a century in its debut week!

The PEPSI IPL has truly gotten bigger and better this year with a remarkable start to this season. The much-awaited cricket phenomenon has surpassed all expectations, scorching TV screens with a bumper opening week. According to TAM, an incredible 100 million viewers watched the first week of PEPSI IPL 2013 matches on MAX & SIX, as compared to the last season that reached 79 million viewers.

Commenting on the opening TAM figures Neeraj Vyas, EVP and Business Head, MAX said, “We are thrilled with such an encouraging start to this season of the PEPSI IPL 2013 and the numbers more than corroborate this. We are delighted with the opening week results and it only proves that our campaign Sirf Dekhne Ka Nahi has been a huge success. There is a lot more to look forward to in the coming days and as the tournament progresses we are confident that this will be a phenomenal season.”

Clearly the Pepsi IPL 2013 on MAX has caught the fancy of the nation and with such an incredible start to the season, it surely looks like the rest of the league will score significantly well given the excitement and entertainment it has to offer.