Per Pedersen made Chairman of Grey Global Creative Council

Per Pedersen has taken on the role of Chairman of Grey Global Creative Council. In his new role, Pedersen will help strengthen the creative culture and quality of work at the Grey network.

Pedersen, who has been with Grey for 25 years, is the co-founder of Uncle Grey in Denmark. Prior to this, Pedersen has been Deputy Worldwide Chief Creative Officer at Grey since January 2014, where he was part of the global management team of the Grey Network overseeing the creative leadership in 130 offices around the world. Before that he was Global Executive Creative Director at Grey New York from October 2010 to January 2014. Pedersen had earlier served as Chief Creative Officer of Grey Germany.

Set up in nine years ago, the Grey Global Creative Council is a platform for Grey’s top creatives to come together to collaborate and assist with the cultivation of creative ideas.

Pedersen has also been the winner of 22 Cannes Lions, including Titanium (Unload Your 401K) and Creative Effectiveness (Febreze Breathe Happy).