Percept OOH rolls out campaign for 'Krrish Group'

Percept-Out of Home has rolled an outdoor activity for real estate firm Krrish Group. The objective behind the dual campaign has been to highlight the new logo and luxury projects ‘Mon de Provence’ and ‘The Eiffle’ of the real estate brand in Delhi. The OOH activation that started on 24th July, 2012 is an ongoing campaign.

 

Based on the demographic of the existing clientele the OOH campaign starred the new logo at select places in Delhi such as Ashram Flyover, Bhairon Marg, Chanakya Puri, Cyber Green Gurgaon,  Defence Colony, Munirka Flyover, Nelson Mandela Marg, Okhla Flyover, South Ex Flyover and Sultanpur. The types of billboards used were large format Billboard, Backlit Walls and Mupi. 

 

Rajneesh Bahl, Business Head-Outdoor, Percept-Out of Home said, “The teaser campaign has given a spotlight focus among a clutter of other real estate brands in Delhi / N.C.R. As part of the strategy the billboards at main arterial routes /junctions created a visual appeal to the target audience A+ and A.  As a result of the OOH activity there have been customer queries for its two newly launched luxury projects Mon de Provence and The Eiffle.”

 

Aishwarya Soni, Director, Krrish Group added, “We have ongoing dual campaigns, one for launching Krrish group’s new logo identity and second, launching of new ultra luxurious apartments and penthouses. The successfully executed OOH campaign has created the right visual communication for our target audience.”

 

Krrish Group was established in 1983. After three decades of operation the Group has made a reputation out of delivering unflinching standards of quality in all its undertakings E.g. Furnished Apartments and Penthouses.