Percept Out Of Home Conceptualizes Muthoot FinCorp's Outdoor Campaign

Percept Out Of Home planned and executed an exceptional outdoor campaign for Muthoot Fincorp Limited, the flagship company of the Muthoot Pappachan Group. The campaign kick-started in Maharashtra, Punjab and Gujarat during the month of November and will be carried till December 2011.

The objective of the campaign was to create awareness by highlighting Muthoot FinCorp's attractive offerings. In the view of this fact, Percept Out Of Home proficiently strategized & executed the entire campaign to create maximum awareness, covering all the key locations in the vicinity. In addition, people of Punjab voted this campaign as the Best Campaign in the month of November.

Commenting on this award winning campaign Rajneesh Bahl, Business Head-Outdoor, Percept Out Of Home said, "We are proud to be associated with MFC; this is one of our recent wins. Campaign was executed in 39 towns across Maharashtra, Gujarat and Punjab. Strategically selected media's like Billboard, Bridge Panel, BQS, Mobile Van, Bus Back Panel, Cantilever, Gantry, Railway Platform, Kiosk & Unipole were taken and overnight execution of the campaign delivered the best reach and effectiveness."

Elaborating on the campaign, Muthoot FinCorp's spokesperson said, "Our prime objective is to create responsiveness and brand recall for Muthoot FinCorp in the NBFC's market. Outdoor advertising has aided to build our brand and reach out to our target group in the most convenient way. Moving from being a local player to National level in the Gold Loan market had to be stated in a grandeur way. The challenged faced by us was to have a dual effect with the campaign, one to uniquely promote the "Gold Loan in 3 min" proposition and second to build brand awareness."