Percept picks Rohit Gopakumar as COO ' Percept Intellectual Properties

The Percept IP vertical includes all Intellectual Properties created and owned by the Percept Group, including IPs in the Live Entertainment, Sports, Celebrity Management, Digital and Media space. Some of the IPs currently owned by Percept Limited include Sunburn ' Asia's biggest and most desired Electronic Dance Music Festival; Fight Nights ' India's first ever indoor boxing bouts between leading Indian and International boxers; Bollywood Live ' the first multi-city Bollywood Dance Music Festival; Champions of the World ' a platform that brings together the most celebrated super icons in the arenas of Sports, Cinema, Music, Business, Entertainment and Entrepreneurship; Slamfest ' the world's first ever Slam Book Festival; Goa Super Sixes ' India's first premium Annual Corporate Cricket Tournament

In his new role as COO, Percept Intellectual Properties, Rohit will be responsible for managing and leveraging the IPs currently owned by the Percept Group, and will also be focused on conceptualizing and developing new and innovative IPs for the Group.

Commented Rohit Gopakumar, COO ' Percept Intellectual Properties on his appointment, "I am delighted to be a part of Percept family and am happy to take on this new and challenging role. Being one of the pioneers in the "Ideas and Concepts' business, Percept has been instrumental in creating many innovative and unique Intellectual Properties over the past few years. Percept is a leader in the business of building and marketing ground-breaking Entertainment products and I am proud to be part of this vast group. Clients are now looking for that one differentiator to be spelt out, before partnering on any new ideas. Having been exposed to a multitude of client needs across various media, I feel it is a perfect platform to identify those need gaps and create offerings tailor-made for genres or specific client needs. I look forward to consolidating and leveraging our efforts in the area of IP creation and management, giving a new phase to the Percept IPs vertical."

Elaborated Shailendra Singh, Joint Managing Director, Percept Limited said, "Percept is India's only conglomerate that provides 360-degree services in the Entertainment, Media and Communications (EMC) Industry. We are now scaling up our strategic efforts to develop Intellectual Properties, thereby creating a remarkable and memorable legacy forever. With Rohit's diverse exposure to the Media industry, we shall take Percept's IPs into its next glorious phase."

Rohit comes with a diverse experience of over 17 years in the media industry spanning Print, Television, Experiential and Digital domains. He was previously with Aidem Ventures in the capacity of Director and Executive Vice- President and spearheaded multiple prestigious projects, client businesses and partnership. He has also created Intellectual Properties like Business Leadership Awards and the Car & Bike Awards.