Philips, Carat India evoke emotions with ‘World Breastfeeding Day’ initiative

Philips Avent, one of India’s most loved ‘mother & child’ care brands collaborated with Carat India, the flagship media agency from the house of Dentsu Aegis Network, to pay tribute to the heart-warming journey of Motherhood with a narrative that captures every emotion felt by mothers.

Featuring prominent Spill Poetry artist Priya Malik, the campaign shares an untainted version of motherhood. Peeping into the refreshing reality of being a mother, Malik beautifully sheds light on how her own mother managed everything from cooking to nurturing her, all without any help and support. She touches on raw aspects of motherhood such as so many outfits that are rendered ruined with excess milk from breasts and the usual hesitation fathers show in contributing towards changing diapers and waking up in the middle of the night.

While motherhood is definitely a joy that can’t be explained, it is also an exhausting journey that demands sacrifices and adjustments that a mother alone can’t do. New mothers often suffer post-partum symptoms, discomfort of breast-feeding, guilt of not giving them enough care and attention, and a range of emotions that would be hard to comprehend. This phase of a mothers’ life is completely joyous only with the support and understanding of their loved ones.

Philips Avent takes a fresh and bold attempt towards creating awareness around the love and support mothers need in their motherhood journey, especially during the breastfeeding days. The brand urges viewers to direct breastfeeding mothers towards products and facilities that proffer them with the support, convenience and understanding they deserve.