Philips ' Lightning Up your Life soon

Philips Electronics India CEO (Lighting Division) Rajeev Chopra said, "In consumer lighting we have come out with a new range of new decorative home lighting product. We now have 500 products in the category and that will go up to 1,500 within 12 months."

"Philips wants to take the lead in decorative luminaries' area, which continues to be largely unorganised. The company is in the process of introducing new generation, energy efficient LED bulbs in the market, which it has started manufacturing in India. We are leading the way for manufacturing LED bulbs for homes. We would be first to launch these products in India," Chopra added.

Lighting business accounts for about 50 per cent of the Dutch subsidiary's revenues, which were in the region of Rs 3,100 crore last year.

However to promote the new products and to give a feel of it to the consumer, the company plans to have a run down in various cities and public places. More so the company also plans to enhance the production capacity of its products as it expects an increase in demand for these new LED Bulbs and aims to double manufacturing capacity of its CFL manufacturing plant in Mohali to 80 million units within next 6-9 months.