Phoenix turns conveyer belt into a New Year Surprise!
Phoenix Marketcity Pune initiated a unique consumer engagement campaign at the Pune Airport on the first Sunday of the year, January 6, 2019. As part of its 100-day long Phoenix Festival, Pune’s premiere shopping and lifestyle destination celebrated the new year by welcoming visitors and Punekars returning home with a new year gift boxes.
While travellers were waiting for their language at the designated conveyor belt, they were surprised to see boxes full of gifts being rolled out. Soon the place was buzzing smiles and chit chat all around as passengers started picking up the gift boxes. People were seen unboxing the surprise gifts with full enthusiasm and clicking pictures with it.
Soon the campaign went viral with people posting photographs, thank you messages across various social platforms with hashtag #TheGoodLifeMoment and #happynewyear2019. The videos and pictures have surfaced the internet with people thanking Phoenix market.
Conceived & Executed by - Phoenix Marketcity Team. For the campaign, Phoenix Marketcity Pune tied up with 24 flights – 10 Spicejet flights and the remaining 14 being a mix of other airlines like Jet Airways, Vistara, IndiGo. The activity went on for 18 hours with Phoenix Marketcity distributing more 4,300 gifts amongst passengers.
Commenting on this campaign, Arun Arora, Centre Director, Phoenix Marketcity Pune, said, “Phoenix Marketcity Pune is not just a shopping paradise, but also an inspirational abode for the residents of Pune and around. The objective of this exclusive campaign was to engage directly with our loyal patrons making their new year more exciting and at the same time express our deepest gratitude for making us the best shopping, lifestyle and entertainment destination since inception. I wish everyone a fabulous new year 2019.”