PhonePe partners with MPL; launches cricket fantasy gaming app
PhonePe, today announced the launch of MPL’s cricket fantasy game “SuperTeam” on its Apps platform. With this partnership, PhonePe’s entire 150 Million user base will be able to play the SuperTeam contests instantly. This launch comes on the back of the VIVO IPL 2019 which is the biggest cricket event in the country. PhonePe is the official co-presenting sponsor and MPL is the associate sponsor for the TV broadcast of VIVO IPL 2019. This strategic partnership comes at a time when the cricket frenzy is at its highest in India.
PhonePe said it will also be adding more premium skill games to the ‘Apps’ platform over the next few months.
Commenting on the partnership, Sameer Nigam, CEO & Co-Founder, PhonePe said “We are delighted to welcome MPL to our fast growing ‘Apps’ platform. This is another step in bringing our users’ favourite apps within the PhonePe app itself. Online gaming and fantasy league platforms have seen a big surge in the last few years, clocking over 50 million users in 2018. Our integration with MPL will ensure easier access to the gaming platform for our 150 million users.”
Sai Srinivas Kiran, CEO & Co-Founder, Mobile Premier League said, “PhonePe is a pioneer and established leader in the Indian mobile payments industry with a large and fast-growing user base. We are thrilled to be partnering with them and launching our MPL Superteam on the PhonePe app. With seamless login and integrated payments, the PhonePe platform will allow us to reach a much larger audience base and provide them with our fantasy offering during this cricket season.”
To access SuperTeam via PhonePe:
- Click on the ‘Apps’ button on PhonePe home page
- Click on “MPL SuperTeam” and start playing
While MPL is the first online gaming app to go live on PhonePe, there are currently over 35 apps including Ola, IRCTC, Redbus, Oyo hotels, Myntra, Zefo, Faasos and Goibibo (flights and hotels), already live on the platform. This year, PhonePe is focussed on bringing more and more partners across categories including travel, commute, food, hyperlocal, retail, and entertainment on the platform.
MPL is breaking access barriers in the competitive mobile gaming space by bringing together the best games and gaming enthusiasts on its app. Users get to participate in a range of games and compete against over tens of thousands of players in tournaments and 1v1 battles. MPL SuperTeam provides cricket enthusiasts across India an opportunity to engage in entertaining, skill-based gameplay against each other.