Pizza Hut’s Campaign brings delight to consumers in isolation

Pizza Hut, India’s most trusted and loved pizza brand, has come up with an initiative #QualityTimeNotQuarantine that urges people to be optimistic while staying at home and appreciate the extra time that they have got, with themselves and family during this time of crisis.

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Work from home just got a whole new perspective! Let’s keep our spirits up during this lockdown and make the most of our quality time. So, tell us what are you doing with yours? #qualitytimenotquarantine

A post shared by Pizza Hut India (@pizzahut_india) on Mar 17, 2020 at 9:42am PDT

Across the world, a whopping number of schools, colleges, offices have been shut and professionals have been asked to work from home.  Emphasizing on the bright side, the current situation has given some extra “me and we" time to people from their fast-paced modern routine and have allowed them to share love and care with their closed ones. It has also given them an opportunity to think about their everyday choices in life, unheeded passion, and things they had hitherto stalled due to lack of adequatetime. Activities, for which they would have probably made time earlier but got deprioritized due to everyday work and routine.

Sharing her thoughts around the initiative, Neha, Marketing Director, Pizza Hut India said, “This story has two parts, the first part of the crisis is extremely important & serious as millions of people across the world are locked down in their homesto play their part in these difficult times. But there’s also been an unexpected second part, a positive, brighter side. And that is the additional time that we all have discovered! Restart hobbies, have meals in leisure, spend time with loved ones or maybe just more ‘me’ time and enjoy moments that were lost due to the daily rigor of routine”