Pizza Hut hires the services of Hungama to strengthen its social media base

The largest restaurant brand in India on Facebook with 200,000+ Members, Pizza Hut has appointed Hungama Digital Media Entertainment, South Asia's largest mobile & Internet based Entertainment Company to strengthen their Social Media presence. Hungama will be responsible for managing the social media presence for the brand and develop various campaigns to enable interactive communication channels between Pizza Hut and the large spectrum of users in the digital universe.

Hungama Digital Media Entertainment has effectively managed social media campaigns for brands such as Videocon, Bacardi, Pepsi, Aircel, VU Technologies and ITC Vivel. Mandate to the agency is to increase the level of engagement with online consumers and update them with latest promotions and campaigns.

Talking about this new step, Anup Jain, Director- Marketing, Yum! Restaurants India- Pizza Hut said, "Social media is increasingly becoming the platform for interacting directly with the consumers. At Pizza Hut, we are extremely focused on strengthening our brand presence on the social media platform. Our fan page - Pizza Hut Celebrations is already the largest restaurant brand community in India on Facebook. We chose to partner with Hungama as it is the leader in providing effective social media campaigns to brands across markets and categories. I am very excited and confident of this partnership. This will act as a catalyst in our journey to become the most influential brand in the social media space."

Commenting on its association with Pizza Hut, Siddhartha Roy, COO, Hungama Digital Media Entertainment said, "We are extremely excited to come onboard as the Social Media partner for Pizza Hut. We have some really exciting social media campaigns lined up for the consumers and we are confident of fulfilling the brand mandate of initiating consumer activation using various social media platforms. Our team has implemented very creative campaigns for other clients in the past and they bring immense amount experience to the table to make this one successful."