PN Rao’s centennial year celebrations partners with Flags Communications

100 years of a brand’s journey marks a significant milestone in the annals of a company. Commenced in 1923 in Bengaluru, by the late Shri Pishe Narayan Rao, P N RAO, the Bengaluru-based legendary and iconic men’s fashion brand has, over the years, become synonymous with men’s suits and has earned the reputation as the first go-to name for the finest men’s suits.  The brand will also be launching women wear range in this year in order to become a holistic, fully integrated bespoke fashion brand.

To better drive brand visibility and imagery, P N RAO has roped in Flags Communications, one of the top end-to-end communications firm as its strategic partner to drive all aspects of communications and Marcom activities of the brand. The agency is working very closely with the leadership team to leverage the centenary year milestone fully.

Commenting on the partnership, Ketan Pishe, Partner, P N RAO said, “Flags Communications and P N RAO share a synergistic vision of taking the brand imagery of P N RAO to newer heights as the brand charts its plans for the next 100-years. The plans put forth by Flags Communications reflect the brand’s vision of deepening and widening customer engagement and expand our customer base. While we are committed to offering the finest apparels to our customers and understand our client’s psyche, we are constantly evaluating ways and means to raise the bar and expand our product portfolio ”.

Shruti Mishra, Sr. Vice President, Flags Communications says, “Flags Communications prides itself on building brand image and saliency of many reputed Indian and global brands. Having built an impressive reputation and growing in strength for a century, P N RAO is charting the next course of 100-years which warrants a holistic approach, a well laid out strategy and a clear roadmap to achieve this. We are happy to work along with P N RAO to up the recall for the brand and create top-of-mind awareness for the brand as a holistic fashion brand. Centenary year is an important milestone not many companies can achieve, and we are excited to be chosen as their preferred partners”.