Policybazaar.com's socailly relevant brand film hits 25 million views
Policybazaar.com recently launched a brand film celebrating the multitasking mothers of today. The film has struck a deep chord with people across the country, and has been overwhelmingly shared on social media, garnering over 25 million views in less than a week.
With the rising number of working women in our society, PolicyBazaar.com aims to build awareness around insurance being indispensable for working women as they look at jointly securing their family’s future. The latest term life insurance awareness campaign draws attention towards the lives of present-day women, who are multitasking to manage both work and home.
The film has an inspiring monologue by a first-time mother, and has received immense appreciation from people cutting across demographic barriers, due to its highly relatable, and socially relevant theme, as well as an emotionally touching story.
Speaking on the campaign, Samir Sethi, Head of Brand & Marketing at PolicyBazaar.com said, “In a modern-day household, women are equally important stakeholders, financially and otherwise. Hence, the need for them to have Term life insurance is extremely crucial.
With this film, we have tried to get this fundamental message across with a story based on a socially relevant insight, which a lot of people are being able to relate with. The response to the campaign has been overwhelmingly positive, and motivating.”
The film has earned rave reviews from consumers and media so far. Here are a few of them:
“Heart touching video & this video provides a good message for every husband...”, said a viewer on Facebook, where the film has crossed 12 million views
“A very heart touching video, being a working mother, I feel the same and it really made me cry”, said a viewer on YouTube
“Worth spending 3 minutes’ time and watching this ad”, said a viewer on YouTube
Policybazaar Marketing Team: Sai Narayan, Samir Sethi, Ritika Chaudhary
Agency: Enormous Brands
Managing Partner: Ashish Khazanchi
Creative Team: Kashif Shakeel, Harsh Maheshwari, Khurram Haque, Prateek Suri
Account Management: Shivi Verma
Production House: K Silent Productions
Director: Vibhu Puri
Executive Producers: Riazat Khan & KC Pandey