Posterscope's on a new golden song: "OOH la la!'

Posterscope India's journey 2010 has begun on a golden note ” fifty happy clients and counting! After Bharati Axa, BMW,Tata Housing, Essar, Shapoorji Pallonji, CNBC, Go Cheese, the communications agency struck gold Marks & Spencer, You Tube, Nestle and Colgate for their OOH assignments. Posterscope's targeted marketing initiative, directed at quality audiences, is at the bottom of its success story.

Most of the advertisers find their attempts anything but uphill while trying to reach out to their consumers with their messages. It is in such a juncture that out-of-home audio-visual communication agencies like Posterscope steps in to help them with the visibility of the outdoor. And of course, the best among the lot who can reach out with speed and regularity, clinches the deal.

And no mean an achievement for the company in this cutthroat market. It has all the rights to be thrilled by the emerging prospects. "The spectacular success of Posterscope India exemplifies its world class tools and systems as well as its transparency and professionalism," said Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media. Welcoming corporate biggies like Marks & Spencer, You Tube, Nestle, Colgate and a host of other clients, Bhasin expressed his confidence, that the India office too will soon be acknowledged as the best and the most professional OOH agency, like in the UK.

The leading OOH communications agency has customised some of the PRISM suite tools from Posterscope Worldwide for the Indian market, which includes the PRISM MAP, PRISM CREATIVE and PRISM SCREEN ” a one-of-its-kind of tool operational in India at present. Posterscope India boasts of footprints in 26 cities across the country and hopes to cover 40 by the end of this year.

And there's enough reason to be excited about the future too: After the fillip the communications agency received from its list of who's who clientele including big names like Philips, Adidas, and the Future Group, it can now only hope to serve even a bigger base and hit a ton before the year end. The company carried out more than 450 successful campaigns last year and received fantastic response from its clients, claimed Haresh Nayak, Country Head, Posterscope India, adding his gratitude to all clients for their unstinted support.