Tide's clean laundry now gets a green flavour

It took the detergent giant, Tide, six decades of surfing on high tides to override rough waves and float steady towards success. In the meantime it also helped zillions of home-makers across the globe, win the battle of stains and keep their laundry sparkling clean. It did its bit to let the surroundings of these homes too stay as fresh and green.

And if you one among those many happy Tide home-makers for whom folding a softly-scented freshly-washed clean fabric is a therapy for the soul, here's good news. Your passion will also now help you save money and earn few earth points!

Technical Director of GHRI, Stacy Genovese said Tide Coldwater(R) complied with comprehensive evaluation of a wide range of environmental criteria, on basis of which the award is given. She hoped that Tide's success will encourage other companies to keep the environment in mind through all future product development ” from conception to manufacturing.