Prashant Bhatt joins Sony SAB as the new Programming Head
Sony Pictures Networks India has on-boarded Prashant Bhatt as Head – Programming, Sony SAB. In his new role, Prashant will be spearheading the content and programming division for the channel and will be responsible for managing the content line-
With a career spanning over 27 years, Prashant has held key leadership positions across broadcast media, creating new show concepts and also headlining innovation strategies for Dangal TV, Zee Punjabi, Colors, etc. He commenced his career in television as a writer and creative director before going on to lead content teams across the industry.
Prashant Bhatt, Head – Programming - Sony SAB said: “As a brand, Sony SAB has been consistently making an endevour to cut through the clutter of television content and offer narratives that are innovative, well crafted and in alignment with their larger philosophy of delivering happiness. In my role at Sony SAB, I will be spearheading further developments in this space and ensure that we continue to push the envelope in impactful and entertaining storytelling.”
Neeraj Vyas, Business Head - Sony SAB said: “We are happy to have Prashant on-board to drive the programming vertical. Am confident that Prashant’s expertise and
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