Prega News ropes in Srabanti Chatterjee as the brand ambassador for West Bengal
Prega News, India's no.1 pregnancy detection card from the house of Mankind Pharma has announced its association with Bengali film actress, Srabanti Chatterjee. The brand has been saluting the courage of powerful women and on the occasion of this International Women’s Day, Prega News has announced its association with Srabanti. With this collaboration the brand also aims to intensify its reach and regional connection in West Bengal.
Srabanti is a famous Bengali actor and has worked in numerous movies. Besides working in films, Srabanti has also been a part of many television reality shows as host and judge.
Over the years Prega News has been bringing joy and happiness to the faces of moms-to-be. The main objective behind the partnership is to drive visibility for PregaNews and its efforts to reach the masses in West Bengal.
On the occasion of International Women’s day, the brand has also launched a new campaign #SheIsCompleteInHerself, emphasizing and highlighting the sensitive issue of infertility that exists among women.
Speaking on the association Srabanti Chatterjee said, “ Somehow I believe that nothing is a coincidence in life...it is so wonderful to be associated with a brand like PregaNews which has always chosen to challenge issues faced by women and has always been a harbinger of good news to women in particular and everyone in general. And all this happening on women’s day!!! I feel it is nothing short of a joyful mystery.
Speaking on the partnership, Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma, said, “We are delighted to have Srabanti Chatterjee on board for this association as she has a mass fan following in the region. We are quite optimistic that with this partnership, our brand will further grow in the market, and people will become more aware of using Prega news. Prega News has been the preferred choice for expecting mothers as it is reliable, cost-effective and can be used without any hassle.”
Prega News has been the companion for millions of expecting mothers for over a decade now. Last year also, the brand collaborated with actress Anushka Sharma to bring forth the powerful message of the strength of motherhood.