Prime Video’s mystery man ‘Srikant’ decodes the Digital universe

#SrikantKuchChupaRahaHai has been grabbing eyeballs all over digital media across platforms.

It all started with The Family Man lead – Srikant hiding little details across other Amazon Prime Video social accounts. On Twitter, a verified handle of the lead character @SrikantTFM started shooting out riddles and coded emojis to brands and influencers. This activity created a lot of curiosity with cricketers like Gautam Gambhir and Suryakumar Yadav, celebs like Shilpa Shetty, Preity Zinta, Zareen Khan, Siddhant Charturvedi, Aayush Sharma, journalists like Ayaz Menon and Faridoon Shahryar, brands like Fassos, Sony Music, Zee Studios, Zee Music Company, etc. engaging in a friendly banter with Srikant decoding his mysterious tweets.

Haha @PrimeVideoIN, I decoded your code 𝙉𝙞𝙠𝙖𝙢𝙢𝙖 - my next film! And I also know ki #SrikantKuchChupaRahaHai https://t.co/MV0pj2XQrR

— SHILPA SHETTY KUNDRA (@TheShilpaShetty) August 31, 2019

.@SrikantTFM, cracked your code - 42M, the number of subscribers we have on YouTube!💃
We won the numbers game, but we want to know what you are hiding🕵 #SrikantKuchChupaRahaHai https://t.co/c9UBWRv8gJ

— Zee Music Company (@ZeeMusicCompany) August 31, 2019

.@SrikantTFM haha this code is my favorite hashtag - #𝙏𝙄𝙉𝙂! Now why do I feel #SrikantKuchChupaRahaHai ??

— Preity G Zinta (@realpreityzinta) September 3, 2019

Hi @SrikantTFM! The code is - 𝙋𝙖𝙖𝙜𝙖𝙡, our song that broke 75 million views on YT within 24 hours😎
Now don't drive us mad with your secrets and tell about#SrikantKuchChupaRahaHai mystery!

— Sony Music India (@sonymusicindia) September 1, 2019

.@SrikantTFM yeh code toh meri favorite player hai, 𝘿𝙞𝙡𝙡𝙞 𝙢𝙚𝙧𝙞 𝙟𝙖𝙖𝙣!

Yeh toh arramse chase kardiya, lekin mujhe pata hai ki #SrikantKuchChupaRahaHai https://t.co/Z6XviwNCi0

— Gautam Gambhir (@GautamGambhir) August 30, 2019

Hey @SrikantTFM! My decoding game is strong too! This is my nickname -𝙎𝙆𝙔. Now it's time for Srikant to reveal your game #SrikantKuchChupaRahaHai

— surya77 (@surya_14kumar) August 31, 2019

Srikant’s hand mnemonic took over Instagram and Facebook hiding important elements of influencer posts across categories like Bollywood, sports, travel and food leading to some hilarious and intriguing comments from users.

https://www.instagram.com/p/B1ykh5KAGoC                                    

https://www.instagram.com/p/B10KOFPnBs6/

The curiosity around #SrikantKuchChupaRahaHai has been killing everyone - cricketers, big Bollywood personalities, journalists and even other entertainment brands online. Everyone wants to know - What’s Srikant hiding? They’ve been searching for answers. #SrikantKuchChupaRahaHai activity garnered a total of 433.2K engagement and it reached 8.5 M+ people and has created an impression on 65 M+ people

Srikant has even cracked the code to search advertising. Try typing “Sri” into the search bar - #SrikantKyaChupaRahaHai is one of the top searches you’ll find.

The internet went into a frenzy wanting to know who Srikant is. All the memes and other earned media prove that Srikant is the talk of the town!

Responses received through the Meme Activity

Our objective through this activity was to roll out memes regarding “Srikanth Kuch Chuppa Raha Hai” and create FOMO and buzz on social media. We co-created content with popular meme pages on Instagram,Twitter and Facebook which created anticipation and built curiosity. #SrikantKuchChupaRahaHai garnered 1200+ memes across Instagram, Twitter and Facebook. This activity garnered 1.1M+ reach on Instagram and 82k+ engagement in 2 days.

What better way to reveal a character than have the character himself interact with the audience and make them decode the mystery!