'ProPlanet climbs Everest' to spread its message of cleanliness and conserving the environment

As part of its commitment to the environment, ProPlanet – the CSR initiative of Woodland joined hands with leading Indian mountaineer Mr. Love Raj Singh Dharmshaktu for its Eco-Everest Expedition ‘ProPlanet Climbs Everest’. Mr. Harkirat Singh, MD, Woodland today flagged him off for the expedition to spread its message of cleaner and greener environment. Proplanet is a community to preserve the delicate ecological balance to ensure that Earth stays just as beautiful always.

Due to the increased level of pollution at Mount Everest, the brand has taken this initiative to inspire the next generation of enthusiasts and increase their participation in conserving nature. ProPlanet (a Woodland CSR initiative) and renowned moutaineer Loveraj Singh Dharmshaktu share similar ideologies and hence the two have collaborated for the issue. He will revisit the mighty Everest during his expedition, starting March, 2012.

Speaking on the occasion, Mr. Harkirat Singh, MD, Woodland said “Since inception, Woodland is an outdoor adventure brand. Climbing Mt. Everest is a demanding and challenging route. We have always supported adventure expeditions however, Everest remains a beacon of exploration and this expedition is to honor its rich past. Woodland is extremely excited and proud to be associated with an exciting project like this especially when its ProPlanet, cleaning & conserving the environment.”

Speaking on the ocassion, Loveraj Singh Dharmshaktu said, “This is my fourth time to Mt. Everest and I am thrilled this time to be supported by ProPlanet – The CSR initiative of Woodland. The brand is synonymous with such eco-expeditions and is committed to make the planet a better place to live. Through this expedition, I plan to clean Mt. Everest in turn, increasing the awareness levels about some of the world’s most challenging mountains and will provide insight and education to the younger lot.”

To climb Mt Everest, Loveraj Singh went under an extensive tarining period of nine months and praticed his breathing as well as technical skills. For this Eco-Everest expedition he will be accompanied by Apa Sherpa (Base Camp Manager) who has climbed Mt. Everest 21 times, along with his team of fifteen members. Three high altitude sherpas will carry all food and gear to higher camps and common climbing equipment. As the expedition revolves around adventure and eco-friendly theme, he will collect the trash and clean the mountains. Loveraj will be in touch with his associates at the basecamp via satellite phones for all the latest updates.