Proximity India gets Punit Singh to lead Digital Technology!

Prior to joining BBDO/Proximity, Punit handled digital strategy for Reliance MediaWorks for India and Malaysia . He has also headed Technology and User Experience at Tribal DDB India. He has worked on brands like Volkswagen, Idea, HDFC, Honda Cars, Standard Chartered, Asian Paints to name a few. Punit holds an engineering degree from REC Nagpur and MBA from IIM-Indore.

On the appointment of Punit Singh, Ajai Jhala, CEO, BBDO/Proximity India said, "Punit lives at the junction of digital technology + creative + strategy. Punit is that rare talent in the digital space who can walk the talk. We hope to see the impact of his hire on both the work and attracting new talent."

Ranjeev Vij, VP & Head ' Proximity India added, "An absolute digital junkie, Punit is passionate about everything digital and shares our vision to contribute towards strengthening of the platform in the Indian scenario with behavior changing interactive ideas."

Commenting on his move Punit said, "India is placed at an exciting point on the Digital front. With brands warming up to the potential of digital, the coming years would witness a paradigm shift in the way they reach out to their consumers. With thought leaders like Ajai, Josy and Ranjeev to steer and a great creative team to work with, Proximity India is set to become the next big hub of marketing rationale and radical advertising in the digital space."

Proximity India is the youngest agency of Proximity Worldwide, and is globally aligned to BBDO Worldwide. Proximity India offers talented communications experts with skills across the full range of relationship, digital and direct marketing services. The agency is focused on providing solutions and initiatives that are designed to change individual consumer behavior by creating "acts not ads".

Proximity India has offices in Mumbai and Delhi and has worked on campaigns like Aviva Life Insurance for its "Great Wall of Education" initiative. This initiative has helped collect over one million books for the underprivileged children and has managed to get over 1.5 Lakh fans for the brand. BBDO/Proximity has won many accolade and awards for this campaign including one at Asia Digital Media Awards that was held last week in Hongkong.

Proximity also manage digital work for Nicorette for which they launched a social application to support smokers quit on Facebook and have managed to get over approx. 1 Lakh fans on Nicorette India fan page within a span of 4 month. Proximity also works closely with other BBDO clients in India. Their idea for Quaker's 'mission to make India heart healthy' won several awards in India and internationally including the PepsiCo 'Performance with Purpose' Award. Last month Proximity India got the digital mandate for VISA brand in India and also the digital duties for Nissan.

Early next year, Proximity will launch their proprietary Digital Lab Initiative in India, which is a multi-faceted program, designed to drive digital thought leadership and to provide a significant added value service to its clients.