Publicis Worldwide names Nidhi Sinha as VP of Planning & Strategy

Publicis Worldwide India has named Nidhi Sinha as Vice President of Planning and Strategy, based in the Mumbai office. Reporting to Chief Strategy Officer Snehasis Bose, Nidhi brings over 13 years of experience in consumer insights, trends, and market intelligence. Her role will be pivotal in supporting the strategic growth of all clients at Publicis Worldwide India.

Formerly with McCann Global, Nidhi has a proven track record of developing successful strategies for brands such as Bajaj Electricals, Asian Paints, Yes Bank, Tata Capital, and Complan. Beginning her advertising career at Contract Advertising, she led planning and strategy for brands like Shoppers Stop, HSBC, and L&T Realty. Nidhi also brings expertise in data analytics and research from her roles at Fractal Analytics, Nielsen, and Mintel.

Snehasis Bose, Chief Strategy Officer, commented on Nidhi’s appointment, highlighting her multidisciplinary experience and strong sense of ownership. He emphasized the need for such experience in navigating the evolving landscape of advertising, ensuring impactful delivery on Publicis Worldwide's promise of "Creativity To Drive Brand Value."

Nidhi Sinha expressed her excitement about joining Publicis Worldwide India, citing the agency's commitment to the "Power of One" philosophy and a culture that fosters growth. Leveraging her expertise in data and technology, she looks forward to leading strategy discussions for clients, believing that the agency, with its strong culture, leadership, and client-centric approach, will reach new heights. Nidhi has previously played a key role in successful campaigns for Shoppers Stop, Asian Paints, Kisna, Yes Bank, among others.