Pulpkey and Oven Story Pizza were #PartnersInCheese this friendship day
Pulpkey, a technology-backed creative influencer marketing platform believes that true friends stand with us in the toughest of our times. Given the current pandemic, we have all been confined to our homes with no social gathering with our loved ones, especially over friends. Keeping in mind how important a friend is, Pulpkey collaborated with Oven Story and created an innovative campaign to celebrate Friendship Week by enjoying tasty meals at home.
Oven Story from the house of Rebel Foods is the largest homegrown delivery-focused pizza brand in India with presence across more than 30 cities. Oven Story is well-known for its premium pizzas available in 4 innovative cheese flavors of tandoori, peri-peri, chipotle & el-classicocheese.
During the campaign, Pulpkey, with the help of influencers, took a creative approach and created content over a video call to show that distance can never keep friends apart even during a pandemic. The idea was to convey that no barrier to move can kill the spirit of celebrating Friendship day. Keeping in mind the spirit of being with one’s friends. On this happy occasion, Oven story collaborated with Pulpkey to promote their newly launched "Semizza"'s in the campaign called “#PartnersInCheese”. A semizza is in the shape of half pizza and can be ordered for the whole gang. Semizzas are pocket friendly; making them a perfect lip-smacking food to celebrate distant Friendship Week. With this unique idea around content creation, Pulpkey with the help of Oven Story encouraged people to connect with their friends over video call, treat and surprise them, and try something new and innovative to add positivity during this dreary time.
Amit Mondal, Founder, Pulpkey said, “We understand that everyone is going through a tough time. If we can bring a smile on someone's face, then we’ve accomplished what we had set out to do. We are continuing our campaign for the entire week so people can celebrate friendship for all seven days.”
Speaking about the campaign, Indrajit Ghosh, Global Marketing Communication & Design Head, Rebel Foods said, “Pulpkey's live Instagram dashboard and strong network of local content creators made them the right partner for launching Semizzas through social media. OvenStory has always stood for next level experiences. For friendship day our goal was to bring people closer during these times. With the launch of our innovative product range of Semizzas and the well contextualized campaign crafted by Amit and team, we were able to drive a great message to our core audience, the millennials.”
Adding to the same, Simran Jain, Senior Account Executive, Pulpkey said “Coming up with something new and creative that the audience likes is an enormous task. Brainstorming with the brand team, we created an idea which influencers loved. They had a good time with their friends during the video call.”
Pulpkey activated the campaign with the influencers Delhi, Mumbai, Bengaluru, Kolkata, Pune and Chandigarh, targeting 1 Million screenagers, by tapping onto 40 micro-influencers across lifestyle, food and travel with a total follower base of 2+ Million.