PUMA partners with DNA's 'I Can Women Half Marathon' as Sportlifestyle partner

To support the spirit of women and to mark the centenary celebrations of International Women's Day, PUMA, the global Sportlifestyle brand has announced its association as sportlifestyle partner with DNA "I Can' Women's Half Marathon at Bandra Kurla Complex on March 11, 2012 where, the women of Mumbai will set the pace.

PUMA will support this initiative and present the Spring Summer 2012 fitness range of footwear and apparel to the race winners.

Rajiv Mehta, Managing Director, PUMA South Asia commented, "PUMA is extremely passionate about sports and fitness for women. At PUMA we believe in "the force "that is the woman of today, she is the nucleus that holds together the world around her. Therefore supporting the I Can Women's Half Marathon is a natural fit for us and we hope that all the participants enjoy this experience with the PUMA fitness range and commit to the importance of fitness in their lives and the lives of the people around them."

PUMA has also recently announced Chitrangda Singh as its fitness ambassador.

PUMA's Spring/Summer Women's Fitness collection urges all women to get up, get out and workout! Designed with this very idea in mind, the collection allows anyone to join the pack and stand out at the same time. Bold colors, crafty cut lines and performance technology are sure to boost confidence and turn heads.